Travel and outdoor clothing brand Rohan Design has turned to PR firm The
Wright Partnership in a bid to broaden its appeal away from ‘ramblers,
fishermen and followers of country pursuits’. The brand, now part of the
C&J Clark footwear empire, this year celebrates 21 years of making
clothes ‘designed solely with a purpose in mind’ rather than ‘a fashion
statement’. Agency head Kevin Wright said Rohan had chosen TWP, best
known for its work on Bandai UK’s toy range Power Rangers and the Gerry
Anderson TV series Space Precinct, for its ‘fresh approach’.