NEWS: Lanarkshire to put PR to tender

The Lanarkshire Development Agency is reviewing its pounds 100,000-a- year PR account with Beattie Media. The account has been with the agency since the regeneration body was established in 1991.

The Lanarkshire Development Agency is reviewing its pounds 100,000-a-

year PR account with Beattie Media. The account has been with the agency

since the regeneration body was established in 1991.



The review is a statutory requirement rather than a reflection on

Beattie’s performance, but matters may be complicated for Beattie as it

takes place just as LDA’s chief executive Archie Bethel is leaving to

join local engineering company Motherwell Bridge. He is being replaced

by LDA finance director Iain Carmichael.



‘Under Scottish Enterprise rules the contract must be put out to

tender,’ said Beattie Media MD Gordon Beattie. ‘The decision will be

taken on the basis of cost and quality. As far as we’re concerned, if we

retain the account it will be down to the quality of the proposal and

the team we put in.’



The deadline for the submission of tenders was 8 March. Media relations

activity - championing opportunities in and improvements to Lanarkshire

- will make up the bulk of the work on the account.



Shandwick Scotland is among those to pitch. Barkers Scotland was also

approached but declined because of a conflict of interest with existing

client the Glasgow Development Agency.



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