NEWS: Sema switches business and IT PR to Firefly

Sema Group, the Anglo-French IT services provider, has ended its relationship with Shandwick Communications and hired Firefly to handle its business-to-business and technical PR in the UK.

Sema Group, the Anglo-French IT services provider, has ended its

relationship with Shandwick Communications and hired Firefly to handle

its business-to-business and technical PR in the UK.



Appointed earlier this month following a competitive pitch, Firefly will

work closely with marketing managers in Sema’s seven business units to

promote the full range of its services to potential business clients.

The agency’s annual fee is believed to be around pounds 70,000.



As a leading provider to government bodies, financial institutions and

utilities, Sema is keen to increase its exposure through the business,

management and public service press. The company, which posted an 18 per

cent rise in profits last year to pounds 37.9 million, also supplies

computer systems for submarines and software for phone companies.



Firefly was previously unable to work for Sema because of a potential

conflict with existing client Hoskyns. However, Hoskyns moved its

account to Banner Public Relations last spring, freeing Firefly to work

with Sema on the launch of its Euro 96 web site.



Firefly’s appointment does not affect Sema’s relationship with Shandwick

Communications’ sister agency Shandwick Consultants which continues to

provide financial and corporate public relations support for the

company.



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