NEWS: Bond wins Lottery post

National Lottery operator Camelot has announced the replacement for Sara Linney, its outgoing PR manager.

National Lottery operator Camelot has announced the replacement for Sara

Linney, its outgoing PR manager.



Media relations manager Lisa Bond starts her new job on 27 March,

following Linney’s decision to leave Camelot to set up her own

consultancy (PR Week, 9 February).



Bond, 28, joined Camelot from its former PR agency The Rowland Company

in January 1995 when the account was brought in-house.



For the last 15 months she has been running Camelot’s four-strong news

room, handling media enquiries and acting as the first point of contact

for corporate issues.



In her new role, Bond will be responsible for all consumer PR for the

lottery, instant scratch cards and winners, including the activities of

Camelot’s regional agency Harrison Cowley and its VNR company Bulletin -

which was hired on a six month contract at the end of last month.



Bond told PR Week she had no plans to change Harrison Cowley, which, she

said ‘does a good job for us’ but added she would be ‘looking at what we

do and how we do it to see if we can do it more effectively.’



She also confirmed that there would be a shift of emphasis in Camelot’s

PR effort overall. ‘I think obviously the PR story will develop and

probably broaden over the coming years,’ she said. ‘We’ve done a

brilliant job getting the brand out there and getting people to play. I

think we will see more emphasis in coming years on actually promoting

Camelot as well as getting the message across about the good causes’.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.