National Lottery operator Camelot has announced the replacement for Sara
Linney, its outgoing PR manager.
Media relations manager Lisa Bond starts her new job on 27 March,
following Linney’s decision to leave Camelot to set up her own
consultancy (PR Week, 9 February).
Bond, 28, joined Camelot from its former PR agency The Rowland Company
in January 1995 when the account was brought in-house.
For the last 15 months she has been running Camelot’s four-strong news
room, handling media enquiries and acting as the first point of contact
for corporate issues.
In her new role, Bond will be responsible for all consumer PR for the
lottery, instant scratch cards and winners, including the activities of
Camelot’s regional agency Harrison Cowley and its VNR company Bulletin -
which was hired on a six month contract at the end of last month.
Bond told PR Week she had no plans to change Harrison Cowley, which, she
said ‘does a good job for us’ but added she would be ‘looking at what we
do and how we do it to see if we can do it more effectively.’
She also confirmed that there would be a shift of emphasis in Camelot’s
PR effort overall. ‘I think obviously the PR story will develop and
probably broaden over the coming years,’ she said. ‘We’ve done a
brilliant job getting the brand out there and getting people to play. I
think we will see more emphasis in coming years on actually promoting
Camelot as well as getting the message across about the good causes’.