NEWS: Public believe chairmen must be accountable

Ninety-two per cent of people believe that ‘company chairmen should be more publicly accountable when there are problems involving their company’. The finding comes in an exclusive PR Week/NOP poll this week.

Ninety-two per cent of people believe that ‘company chairmen should be

more publicly accountable when there are problems involving their

company’. The finding comes in an exclusive PR Week/NOP poll this week.



The survey also revealed that in a crisis situation the majority of

people (61 per cent) expect the company’s top executive to be the person

who appears in the media to explain the situation.



But nearly half the sample (49 per cent) said they felt that senior

company executives do not do a good job of representing their company

when things go wrong.



The results come at a time when some senior managers are feeling wary of

the media, following the ‘witch hunt’ treatment meted out to the likes

of British Gas chief executive Cedric Brown. But the survey shows that

top executives cannot duck responsibility for the company’s reputation.



Senior PR industry figures said they were unsurprised by the results of

the survey.



‘The PR Week/NOP survey is something which all CEOs in every industry

should sit up and take notice of,’ said PRCA chairman Quentin Bell. ‘PR

should be right at the top of their job description.’



IPR president Rosemary Brook said company chairmen instinctively know

that they have a responsibility to represent the company well, but they

leave the mechanics of it to someone else.



The nationwide NOP survey of 997 adults was conducted on 8-10 March.



Leader, p9



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