Pigmania, the customised clay-pig maker, is on the lookout for a PR
agency. Owner John Brett realised he could use some media assistance
after his piggified David Beckham and Posh Spice (above) - commissioned
by Posh’s mum - found its way into the Sun over Christmas.
In a twist that reeks of divine interference, his prayers were almost
answered when, completely by chance, Antony Newton, account executive at
Countrywide Porter Novelli, popped into the Pigmania shop in Hereford
for a couple of pigs and a chat.
’I was in there for an hour thinking ’I ought to be charging him a
consultancy fee’,’ said Newton, ever the professional.
’I was about to visit Germany and asked if he had any German-type
All he had was Adolf Hitler which started us talking about a dictator
range - perhaps Saddam Hussein with a complimentary hammer so you could
destroy him in one blow,’ added Newton, hitting his creative stride.
Regrettably, Newton wasn’t able to take on the account himself. He said:
’It wouldn’t quite fit in with the clients we work with. One of them is