Editorial: Paving the way for industry unity

In a letter to the editor this week, IPR president Philip Dewhurst challenges fellow trade bodies to work more closely together to build the professionalism of the industry. For a relatively small industry , public relations supports a large number of trade organisations but there are undoubtedly areas of common interest.

In a letter to the editor this week, IPR president Philip Dewhurst

challenges fellow trade bodies to work more closely together to build

the professionalism of the industry. For a relatively small industry ,

public relations supports a large number of trade organisations but

there are undoubtedly areas of common interest.



As pointed out in last week’s platform, the advertising industry has

initiated an all party parliamentary group in order to communicate the

concerns of, and better explain the working of, its industry to a

critical audience of Parliamentary decision-makers and opinion leaders.

The time is now ripe for the PR industry to spearhead its own

initiatives. Either the PRCA or IPR, or both, need to rally the industry

around a campaign to increase its credibility.



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