In a letter to the editor this week, IPR president Philip Dewhurst
challenges fellow trade bodies to work more closely together to build
the professionalism of the industry. For a relatively small industry ,
public relations supports a large number of trade organisations but
there are undoubtedly areas of common interest.
As pointed out in last week’s platform, the advertising industry has
initiated an all party parliamentary group in order to communicate the
concerns of, and better explain the working of, its industry to a
critical audience of Parliamentary decision-makers and opinion leaders.
The time is now ripe for the PR industry to spearhead its own
initiatives. Either the PRCA or IPR, or both, need to rally the industry
around a campaign to increase its credibility.