BORDER LINES: PARIS - UB hires Self Image for Delacre brand

British biscuit giant United Biscuits has consolidated its French PR into a single agency with the appointment of Self Image to handle PR for its recently acquired upmarket biscuit brand Delacre. Self Image has worked for UB on its other French brands, BN and Verkade, for a year. Its Delacre brief will be led by joint MD Monique Mehrez and will include targeted campaigns at younger audiences and promoting the biscuits as an accompaniment for ice cream. Delacre previously used Grenoble-based agency PL Communication.

British biscuit giant United Biscuits has consolidated its French

PR into a single agency with the appointment of Self Image to handle PR

for its recently acquired upmarket biscuit brand Delacre. Self Image has

worked for UB on its other French brands, BN and Verkade, for a year.

Its Delacre brief will be led by joint MD Monique Mehrez and will

include targeted campaigns at younger audiences and promoting the

biscuits as an accompaniment for ice cream. Delacre previously used

Grenoble-based agency PL Communication.



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