BORDER LINES: MILAN - Abbey National appoints SEC

Abbey National’s Italian arm, Abbey National Bank Italia, has appointed SEC to handle PR for 1999. SEC bagged Abbey National Italy’s first external PR account after a three-way pitch against Shandwick and Milan agency SPC. Its brief includes lobbying for a relaxation of mortgage legislation, building contacts with consumer associations and promoting new mortgage products to consumers. The appointment of an external PR agency follows Abbey National Bank Italia’s much-publicised undercutting of the standard Italian interest rate by two per cent, when it introduced euro-linked mortgages.

Abbey National’s Italian arm, Abbey National Bank Italia, has

appointed SEC to handle PR for 1999. SEC bagged Abbey National Italy’s

first external PR account after a three-way pitch against Shandwick and

Milan agency SPC. Its brief includes lobbying for a relaxation of

mortgage legislation, building contacts with consumer associations and

promoting new mortgage products to consumers. The appointment of an

external PR agency follows Abbey National Bank Italia’s much-publicised

undercutting of the standard Italian interest rate by two per cent, when

it introduced euro-linked mortgages.



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