INTERNATIONAL: Nuclear safety body seeks new agency for crisis work

PARIS: The French nuclear safety regulator, the Autorite de Surete Nucleaire is reviewing its PR account, currently held by eight-year incumbent Burson-Marsteller.

PARIS: The French nuclear safety regulator, the Autorite de Surete

Nucleaire is reviewing its PR account, currently held by eight-year

incumbent Burson-Marsteller.



The government agency issued a routine invitation to tender for a

two-year contract late last month. The deadline for bids is today and

the regulator expects to shortlist five agencies.



The agency brief covers corporate PR, crisis PR, media relations, media

training, event organising and an element of public affairs.



B-M’s brief involved seconding a staff member, senior associate Sandrine

Le Breton, to the authority full-time. This will not be included in the

new agency brief.



Authority director Andre-Claude Lacoste said: ’We are looking for an

agency which has the capacity to manage crises, as well as more

traditional PR support.’



The authority is funded jointly by the French economy, finance and

industry ministry and the environment ministry. It is responsible for

regulating the safety of France’s 150 civil nuclear plants, all of which

are operated by companies which are partly owned by the French

government. Its role includes issuing safety regulations and closing

down sites. It is also responsible for public information about nuclear

plants.



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