WASHINGTON DC: Israel’s centre left Labour party has called in US
Democratic Party campaign veterans James Carville, Stan Greenberg and
Robert Shrum in its bid for the upcoming general elections in four
The three will promote the party and its prime ministerial candidate,
Ehud Barak, during the campaign, which combines elections for the prime
minister and the Israeli parliament, the Knesset.
Greenberg and Carville were instrumental in Bill Clinton’s 1992
presidential election campaign, while Shrum is a founding member of
media consultancy Shrum, Devine, Donilon and acts as a leading PR
consultant to Democratic party candidates for Congress.
Carville is expected to provide overall PR strategy for Barak, while
Greenberg will focus on opinion polling and Shrum is set to handle media
PR has assumed greater importance in Israel since an electoral law
passed two years ago required prime ministerial candidates to get 50 per
cent of the vote in order to avoid a second round. This creates an onus
to broaden support beyond party bases.
Carville and Greenberg worked for Bill Clinton during his 1992
presidential election campaign. Carville was credited with setting up
Clinton’s ’war room’ PR operation while Greenberg was Clinton’s campaign
16 months ago, the two joined forces with British Labour party pollster
Philip Gould and polling firm NOP to set up a political research
consultancy - Gould-Greenberg-Carville-NOP.
Shrum’s most recent clients include US Democrat senators Chris Dodd and
Barak’s opponents in the election include incumbent Israeli prime
minister Benjamin Netanyahu of the ruling right-wing Likud party, who
has used American political consultant Arthur Finkelstein in past