INTERNATIONAL: Democratic campaign veterans assist Barak

WASHINGTON DC: Israel’s centre left Labour party has called in US Democratic Party campaign veterans James Carville, Stan Greenberg and Robert Shrum in its bid for the upcoming general elections in four months time.

WASHINGTON DC: Israel’s centre left Labour party has called in US

Democratic Party campaign veterans James Carville, Stan Greenberg and

Robert Shrum in its bid for the upcoming general elections in four

months time.



The three will promote the party and its prime ministerial candidate,

Ehud Barak, during the campaign, which combines elections for the prime

minister and the Israeli parliament, the Knesset.



Greenberg and Carville were instrumental in Bill Clinton’s 1992

presidential election campaign, while Shrum is a founding member of

media consultancy Shrum, Devine, Donilon and acts as a leading PR

consultant to Democratic party candidates for Congress.



Carville is expected to provide overall PR strategy for Barak, while

Greenberg will focus on opinion polling and Shrum is set to handle media

relations.



PR has assumed greater importance in Israel since an electoral law

passed two years ago required prime ministerial candidates to get 50 per

cent of the vote in order to avoid a second round. This creates an onus

to broaden support beyond party bases.



Carville and Greenberg worked for Bill Clinton during his 1992

presidential election campaign. Carville was credited with setting up

Clinton’s ’war room’ PR operation while Greenberg was Clinton’s campaign

pollster.



16 months ago, the two joined forces with British Labour party pollster

Philip Gould and polling firm NOP to set up a political research

consultancy - Gould-Greenberg-Carville-NOP.



Shrum’s most recent clients include US Democrat senators Chris Dodd and

John Edwards.



Barak’s opponents in the election include incumbent Israeli prime

minister Benjamin Netanyahu of the ruling right-wing Likud party, who

has used American political consultant Arthur Finkelstein in past

elections.



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