Save the Children hires VSO’s Cohen

Save the Children has appointed development charity VSO’s publicity and press head Paulette Cohen as its new communications head.

Save the Children has appointed development charity VSO’s publicity

and press head Paulette Cohen as its new communications head.



Cohen replaces Corinne Woods, who left the UK children’s charity at the

end of last year to join its sister organisation, Save the Children US,

as its first communications director (PR Week, 16 October 1998).



When Cohen joins Save the Children UK in March, she will report to

marketing director John Kingston and over-see a 28-strong team. Her

responsibilities cover media relations, education, campaigns, design and

publications.



She said: ’I’d like to contribute to (Save the Children’s) work by

maintaining its UK profile at the level it deserves. In particular, new

campaigns like the children and violence campaign will be very high

profile.’ The charity is launching its new drive against child violence

later this year.



Cohen headed publicity at VSO for almost four years. She previously

spent seven years at another charity, the British Trust for Conservation

Volunteers.



Save the Children UK operates in 50 countries including Tajikistan,

which was visited on behalf of the charity last year by actress Amanda

Burton.



It has 25 sister organisations across the world, which together form the

international Save the Children alliance.



Last year, Save The Children generated pounds 78 million in the UK. It

does not employ any PR agencies in the UK.



VSO is to split Cohen’s role. Press manager Simon Watts will become head

of press and it is seeking a new corporate publicity head. Both will

oversee a four-strong team reporting to communications director Matthew

Bell.



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