Covent Garden Soup announces new PR agency

Fresh soup specialist The New Covent Garden Soup Company has appointed 360¡ Communications as its PR agency, replacing seven-year incumbent Phipps PR.

Fresh soup specialist The New Covent Garden Soup Company has

appointed 360¡ Communications as its PR agency, replacing seven-year

incumbent Phipps PR.



Jane Howard PR and Biss Lancaster also competed for the work, which

started on 1 January. The account carries a six-figure annual fee.



The change follows last autumn’s departure of original managing director

William Kendall, who left to launch a new venture - as yet

unannounced.



Phipps PR is said to be in the running to handle PR for Kendall’s new

business, which will launch later in 1999.



The PR brief is to build awareness of the soup brand across trade and

consumer media. A cookery book, Soup and Beyond, is scheduled for May,

and a national TV advertising campaign launched this week. The agency

will report to PR manager Katie Kime.



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