Glaxo uses ThinkInc for millennium

Drugs giant Glaxo Wellcome has hired Mark Borkowski Press and PR offshoot ThinkInc to supply it with ideas to celebrate the millennium.

Drugs giant Glaxo Wellcome has hired Mark Borkowski Press and PR

offshoot ThinkInc to supply it with ideas to celebrate the

millennium.



ThinkInc was launched by Borkowski and author, journalist and publisher

Peter Freedman in November last year. It aims to sell ideas to clients

who are happy with their agency arrangements, but who want extra

input.



Prior to Christmas, ThinkInc launched a Millennium Ideas Tank (MIT), a

virtual consultancy which will recruit advertising, marketing and media

consultants on a freelance basis as the need arises.



MIT will create ideas for millennium events, from parties and

performances to festivals, exhibitions, stunts, awards and social action

programmes.



Next week, MIT will begin brainstorming for Glaxo. It has already been

provided with a brief to consider everything from a public celebration

to an employee event. The celebration is likely to continue the theme of

leaving a legacy, which features in Glaxo’s existing millennium

projects.



Glaxo is already sponsoring an extension of the seed bank at Kew.



The virtual consultancy has already designed a millennium strategy for

food company KP Snacks.



Neither Glaxo Wellcome nor KP Snacks were existing Mark Borkowski

clients.



According to Borkowski, there is still plenty of time to plan

events.



He said: ’It’s not just about 31 December. They have the whole of the

year 2000, including New Year’s Eve 2000, which technically is the start

of the millennium.’



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