Public affairs agencies belonging to the Association of
Professional Political Consultants (APPC) have seen a relative
slackening in business over the six months ending December 1998,
according to the association’s latest client register.
Member agencies saw a five per cent increase in client numbers over the
past six months, compared with the nine per cent increase registered for
the first six months of last year.
These figures do not take into account those clients registered by the
APPC’s latest recruit, Ludgate Communications, which has 29 clients.
Nor do they allow for any client wins or losses by Political Planning
Services or The Policy Partnership, both of which failed to submit their
register entries on time.
APPC secretary Charles Miller pointed out that the slackening only
represented client numbers rather than fee income. He said: ’An agency
with a vast number of monitoring clients might have a small turnover and