APPC members see slackening in public affairs

Public affairs agencies belonging to the Association of Professional Political Consultants (APPC) have seen a relative slackening in business over the six months ending December 1998, according to the association’s latest client register.

Public affairs agencies belonging to the Association of

Professional Political Consultants (APPC) have seen a relative

slackening in business over the six months ending December 1998,

according to the association’s latest client register.



Member agencies saw a five per cent increase in client numbers over the

past six months, compared with the nine per cent increase registered for

the first six months of last year.



These figures do not take into account those clients registered by the

APPC’s latest recruit, Ludgate Communications, which has 29 clients.



Nor do they allow for any client wins or losses by Political Planning

Services or The Policy Partnership, both of which failed to submit their

register entries on time.



APPC secretary Charles Miller pointed out that the slackening only

represented client numbers rather than fee income. He said: ’An agency

with a vast number of monitoring clients might have a small turnover and

vice versa.’



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