Castrol hires Hogarth for financial

Burmah Castrol, the engine oil and industrial chemicals group, has hired the Hogarth Partnership to handle its financial PR after a six-way pitch.

Burmah Castrol, the engine oil and industrial chemicals group, has

hired the Hogarth Partnership to handle its financial PR after a six-way

pitch.



Shandwick, Brunswick and seven-year incumbent Financial Dynamics all

pitched for the account.



Hogarth began work on the account this week. The agency is preparing a

repositioning campaign for Burmah Castrol, which is listed in London. At

the beginning of October, the company was reclassified from an oil

company to a speciality chemicals firm by the FTSE classification

committee, the body which categorises UK listed companies.



’Hogarth will be introducing Burmah Castrol to a new set of analysts and

journalists,’ said the agency’s chief executive Chris Matthews.



Burmah Castrol produces speciality chemicals for construction, screen

printing, mining and steel. Castrol is the largest independent supplier

of lubricants in the world.



Shell, is the largest supplier which explores for, and refines, its own

oil. It produces lubricants for industry, boats, buses, trucks and

cars.



The Castrol lubricating oil brand accounts for two-thirds of the

company’s revenues.



The agency reports to the company’s corporate affairs director, James

Alexander.



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