Burmah Castrol, the engine oil and industrial chemicals group, has
hired the Hogarth Partnership to handle its financial PR after a six-way
Shandwick, Brunswick and seven-year incumbent Financial Dynamics all
pitched for the account.
Hogarth began work on the account this week. The agency is preparing a
repositioning campaign for Burmah Castrol, which is listed in London. At
the beginning of October, the company was reclassified from an oil
company to a speciality chemicals firm by the FTSE classification
committee, the body which categorises UK listed companies.
’Hogarth will be introducing Burmah Castrol to a new set of analysts and
journalists,’ said the agency’s chief executive Chris Matthews.
Burmah Castrol produces speciality chemicals for construction, screen
printing, mining and steel. Castrol is the largest independent supplier
of lubricants in the world.
Shell, is the largest supplier which explores for, and refines, its own
oil. It produces lubricants for industry, boats, buses, trucks and
The Castrol lubricating oil brand accounts for two-thirds of the
The agency reports to the company’s corporate affairs director, James