Morgan Stanley recruits APCO for UK public affairs

US investment bank Morgan Stanley Group (Europe) has appointed APCO to handle its public affairs in the UK and Brussels after a three-way pitch against incumbent GPC and Politics International.

US investment bank Morgan Stanley Group (Europe) has appointed APCO

to handle its public affairs in the UK and Brussels after a three-way

pitch against incumbent GPC and Politics International.



Morgan Stanley became the first US investment bank to top the UK mergers

and acquisitions table this year. It handled mergers and acquisitions

for companies worth a total of pounds 19 billion last year, according to

Acquisitions Monthly magazine. The company employs 47,000 people

worldwide, of which 3,000 work in the UK.



APCO associate director Simon Crine said: ’The account is about giving

them intelligence and analysis on UK economic policy.’



The economic policy issues APCO will monitor include the Financial

Services and Markets Bill - which is currently on its way through

Parliament and will determine the powers of the Financial Services

Authority - plus competition policy, e-commerce, tax and consumer

credit.



The agency will report to Morgan Stanley’s government coverage head

Alastair Ballantyne, who oversees the company’s public affairs in the

UK.



Ballantyne is based at the bank’s European headquarters in Canary

Wharf.



Morgan Stanley runs credit card accounts outside this country, but its

UK business focuses on traditional investment banking areas such as

corporate finance, mergers and acquisitions, asset management, private

wealth management, foreign exchange and trading.



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