The Wiggles

Australian pre-school pin-ups The Wiggles, who are being marketed as the human equivalent of the Teletubbies, have taken on Consolidated Commmunications to make sure their concert tour in March is a sell-out.

Australian pre-school pin-ups The Wiggles, who are being marketed

as the human equivalent of the Teletubbies, have taken on Consolidated

Commmunications to make sure their concert tour in March is a

sell-out.



The five-figure media relations contract runs for three months. DRi

Licensing, which has just brought The Wiggles brand to the UK, appointed

the agency without a competitive pitch. The three-week tour will kick

off with a launch party in London.



The Wiggles already have a weekly 20-minute slot on GMTV. Video and

recording deals are in the pipeline.



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