The Scottish Landowners Federation (SLF), which is embroiled in a
row with Government over reform of land law in Scotland, has recruited
its first public affairs co-ordinator.
Former Scottish Office deputy information head Alistair McNeill joined
the federation this Monday.
Last week the land reform policy group published a Green Paper outlining
the Government’s plans for Scottish land law reform. Among its proposals
are measures to give local communities first refusal on whether to
purchase land that comes up for sale from private landlords.
The federation, which has 3,500 members, has not employed in-house PR
officers before. Rural PR and marketing specialist Playfair Walker
handled media relations for the federation, and will continue in that
McNeill will help the federation respond to the new political agenda set
by the elections to the Scottish parliament later this year, as well as
the increasing pressure for land reform.
’There was a feeling that there should be a stronger link established
between the SLF and its consultancy because of the growing issues
surrounding the SLF and the rising temperature in Scotland in general,’
McNeill has spent the last year co-ordinating preparations for press and
broadcasting services for the new parliament.