DIARY: PR is like a melody that’s sweetly played in tune

Employees at Reading-based agency Companycare Communications staged their own version of the Reading festival at their annual party earlier this month when hot new act Slur took the stage.

Employees at Reading-based agency Companycare Communications staged

their own version of the Reading festival at their annual party earlier

this month when hot new act Slur took the stage.



Slur, fronted by wildman account director Mark Smith, had the groupies

begging for more with classic reworkings of songs such as PR Life,

Blunder Wall and Three Clients. One source tells me that the latter

brought sentimental tears to the eyes of Ian McCann, Companycare’s

MD.



Meanwhile staff at London-based DWRC Associates have been hired by film

distribution company Capricorn Communications to promote a film about a

1960s Liverpool group. The film, called Julie and the Cadillacs,

features Dame Thora Hird and Victor Spinetti and also contains a rousing

song entitled Everybody Needs PR performed as the group sign up with a

seedy London agent.



David Wallen at DWRC tells me that the lyrics go as follows: ’Everybody

needs PR, from the politician to the star/Everybody needs PR, without it

you won’t get very far/We will make you really hot and get you to the

very top/You will soon become a star with the help of our PR.’ So catchy

it could be used in those vital client pitches.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.