DIARY: Agencies prove they’re on the ball during summer

While some of us are suffering from World Cup withdrawal symptoms many PR agencies are filling the summer months with their own games.

While some of us are suffering from World Cup withdrawal symptoms

many PR agencies are filling the summer months with their own games.



Last week saw Arrow PR and NCH Action for Children hold a five-a-side

tournament for the charity at Arsenal’s Highbury stadium, organised by

Arrow’s Tom Herbst. The winner was Arrow’s ex-client SAS Institute but

Software AG put up a strong fight. Arrow and holding company Argyll both

fielded teams with Arrow MD Ken Deeks and Argyll CEO Crispin Manners

leading from the front.



Also well underway is the PiMS five-a-side tournament, held weekly in

Spitalfields. Competition is fierce but as I write Ludgate

Communications is top of the pile. However, the top team only just

managed to squeeze past the strong opposition posed by this esteemed

organ. Ludgate beat PR Week 2-1.



The agency least likely to generate future editorial coverage is Hill

and Knowlton which beat PR Week by a cricket score. However, PR Week

skipper Steve Hands isn’t bitter: ’It’s a game of one half, there are

five men on each side and at the end of the day PR is the winner.’ Wise

words Steve.



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