DIARY: Bell faces a Baron future in Belgravia

Sir Tim Bell was formally created a life baron last week. Following consultation on his nomen dignitatus with the Garter King of Arms and a rubber stamp from the Great Seal, he is from now on Baron Bell, of Belgravia in the City of Westminster.

Sir Tim Bell was formally created a life baron last week. Following

consultation on his nomen dignitatus with the Garter King of Arms and a

rubber stamp from the Great Seal, he is from now on Baron Bell, of

Belgravia in the City of Westminster.



Although Bell was made a peer some time after fellow Tory image

consultants Peter Chadlington and Maurice Saatchi, he has the

consolation of being baron of by far the most glamorous territory.



Following the award of his life peerage in 1996, Saatchi elected to

become Baron of Staplefield in the county of West Sussex. Shandwick’s

boss, who started life as Peter Gummer, chose Chadlington, a village

North West of Oxford. He obviously found the place dignified enough

though, because he opted to name himself after it. Luckily Bell did not

do the same. Tim Belgravia has a rather Womble-esque quality.



Peers have to chose a place they have some connection with as their

territory.



Bell chose the exclusive London neighbourhood where he now lives. Baron

Bell of Mayfair, where the Chime Communications boss has his offices,

and Baron Bell of Barnet, where he went to school, do not have quite the

same ring as Bell of Belgravia.



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