BORDER LINES: MILAN - B-M lands pharmaceutical contract

Burson-Marsteller has been hired by Hatu-Ico Commerciale, a subsidiary of the pharmaceutical giant London International Group, to handle media and press relations for the full range of its products, which include the world’s leading condom brand, Durex. The agency signed a one-year renewable contract last month. B-M’s European vice-chairman Gigliola Ibba said the agency expected to expand its work with Hatu-Ico to encompass internal communications.

Burson-Marsteller has been hired by Hatu-Ico Commerciale, a

subsidiary of the pharmaceutical giant London International Group, to

handle media and press relations for the full range of its products,

which include the world’s leading condom brand, Durex. The agency signed

a one-year renewable contract last month. B-M’s European vice-chairman

Gigliola Ibba said the agency expected to expand its work with Hatu-Ico

to encompass internal communications.



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