MOSCOW: The Russian Federation is in the process of hunting for PR
advice for its next round of privatisations, due later this year.
The European Bank for Reconstruction and Development has granted a loan
to the Russian government to fund technical advice from consultants such
as PR firms and investment banks to support the privatisation of 10
companies including oil firm LUKoil and telecom company Svyazinvest. The
sell-offs are expected to raise around pounds 1.8 billion.
Agencies such as Burson-Marsteller and Hill and Knowlton are known to
have expressed an interest in pitching for the work.
The first stages of the PR work will start in September The closing date
for agency submissions was late last month and the Russian Privatisation
Centre is now in the process of drawing up pitch lists.
The appointed agencies will give advice prior to and during the
privatisations, with each project lasting between two and three
The Russian government is selling off parts of gas, oil and telecom
companies in a bid to make up for heavy debts partly caused by poor tax