DGXIV casts its PR nets prior to fisheries review

BRUSSELS: The European Commission will launch a hunt for consultancies to take on a new pounds 3.06 million promotional campaign for the common fisheries policy (CFP) in autumn.

BRUSSELS: The European Commission will launch a hunt for

consultancies to take on a new pounds 3.06 million promotional campaign

for the common fisheries policy (CFP) in autumn.



The department responsible, DGXIV, is headed by Italian commissioner

Emma Bonino. It is about to enter a high profile phase as consultation

begins for the 2002 review of the fisheries policy.



The invitation to tender will go out in October. The contract will last

five years and comes in two parts. Agencies will be able to pitch for

both.



The first is for a printed and electronic newsletter aimed at the

fishing and aquaculture industries in member states.



DGXIV is also looking for someone to handle European press relations for

the fisheries policy; to produce information-based literature, posters

and CD-ROMs; and to organise and publicise events.



Fishing and fish farming have long been emotive issues within the

EU.



DGXIV is involved in a number of highly contentious measures -

regulating fish-farming and the use of driftnets, for example - as well

as tightening up the monitoring of existing fishing quotas. Satellite

monitoring of fleets started this year.



The CFP dates back to 1983. Until now, however, DGXIV has limited its

promotional activity to marketing on behalf of the industry. Advertising

agency Young and Rubicam took over from Grey Milan earlier this year on

a campaign to boost the sales of fresh Italian fish.



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