Eriksson drives Volvo car strategy forward

GOTHENBURG: Swedish transport manufacturer Volvo has appointed Bodil Eriksson as corporate communications director for its car division.

GOTHENBURG: Swedish transport manufacturer Volvo has appointed

Bodil Eriksson as corporate communications director for its car

division.



Eriksson, 34, leaves insurance company Folksam, where she is also

corporate communications director, to join Volvo in Gothenburg at the

beginning of October.



She is replacing Henry Stensson who has left to head corporate affairs

at Sweden’s national airline SAS.



In her new role, Eriksson will report directly to the president of

Volvo’s car division, Tuve Gohannesson. She will oversee a team of 20 at

Volvo’s head office and will be responsible for corporate and product

PR, as well as internal communications.



’I will be working with our companies worldwide on strengthening Volvo’s

profile in our different markets,’ Eriksson said.



Volvo has around one per cent of the world’s car market and 60 per cent

of its sales are in Europe. It has recognised the need to update its

image, which has formerly focused on safety benefits, to attract younger

buyers, particularly in the UK.



The company is also trying to increase its sales in new markets such as

Eastern Europe, South America and South-East Asia.



Eriksson explained: ’There will be quite an interesting time ahead,

introducing new cars every year. There is always a reason to find new

angles: competition is so hot in every way.’



Eriksson spent two years at Folksam. Prior to that, she worked at top

Swedish public relations agency Jerry Bergstrom and then set up her own

PR business.



She will be working closely with Adera Information, Volvo cars’ Swedish

PR agency, and a number of other integrated agencies, that Volvo uses

across its different markets.



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