Waterfall takes over as Craigie Taylor MD

Guildford-based PR and sport sponsorship agency Craigie Taylor has promoted 29-year-old Kate Waterfall to managing director.

Guildford-based PR and sport sponsorship agency Craigie Taylor has

promoted 29-year-old Kate Waterfall to managing director.



Waterfall replaces the agency’s founder Marcus Robertson, whom she now

reports to as the company’s executive chairman. Robertson replaces

George Bird, who is now a non-executive director.



Waterfall has worked for the agency for the past six years, moving her

way up from her initial post as trainee account executive and, for the

past three years, as deputy managing director. She has seen the agency

grow from a staff of nine to its current total of 48.



The agency has been restructured over the past few months to create four

divisions and two new offices. These include Craigie Taylor Midlands,

based in Liverpool, and Craigie Hastings in Edinburgh, which is run in

conjunction with sports marketing agency Hastings International, owned

by ex-rugby international and Lions captain, Gavin Hastings.



Craigie Taylor specialises in entertainment, leisure and travel PR, and

retains clients including Ford, Crest Homes and Thomas Cook. In her

previous role, Waterfall was instrumental in developing an account with

Virgin Megastores and cinemas.



Waterfall says in her new position she will focus on strategic work,

managing the long term evolution of the company and clarifying internal

career structures.



’The aim is to maintain the small company culture which has been key to

retaining clients and staff for longer than our competitors,’ says

Waterfall.



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