Guildford-based PR and sport sponsorship agency Craigie Taylor has
promoted 29-year-old Kate Waterfall to managing director.
Waterfall replaces the agency’s founder Marcus Robertson, whom she now
reports to as the company’s executive chairman. Robertson replaces
George Bird, who is now a non-executive director.
Waterfall has worked for the agency for the past six years, moving her
way up from her initial post as trainee account executive and, for the
past three years, as deputy managing director. She has seen the agency
grow from a staff of nine to its current total of 48.
The agency has been restructured over the past few months to create four
divisions and two new offices. These include Craigie Taylor Midlands,
based in Liverpool, and Craigie Hastings in Edinburgh, which is run in
conjunction with sports marketing agency Hastings International, owned
by ex-rugby international and Lions captain, Gavin Hastings.
Craigie Taylor specialises in entertainment, leisure and travel PR, and
retains clients including Ford, Crest Homes and Thomas Cook. In her
previous role, Waterfall was instrumental in developing an account with
Virgin Megastores and cinemas.
Waterfall says in her new position she will focus on strategic work,
managing the long term evolution of the company and clarifying internal
’The aim is to maintain the small company culture which has been key to
retaining clients and staff for longer than our competitors,’ says