HEA enlists PR advice for Christmas safe sex drive

The Health Education Authority (HEA) is looking for a PR agency to handle a safer sex Campaign in the run-up to Christmas.

The Health Education Authority (HEA) is looking for a PR agency to

handle a safer sex Campaign in the run-up to Christmas.



The contract will run from October to January, and all four companies on

the HEA’s PR roster will be invited to pitch. These are: Shire Hall

Communications, Munro and Forster Communications, Manning Selvage and

Lee and Ketchum Life.



The campaign will target 16- to 24-year olds which, according to HEA

research, is the group most vulnerable to contracting sexually

transmitted diseases. The number of cases reported to clinics within

this range increases significantly over the Christmas period.



The campaign aims to teach the dangers of unsafe sex, and how best to

approach new encounters and relationships. The chosen agency will be

asked to propose a variety of strategies for conveying the campaign

message.



These are likely to include news releases, press conferences, reader

offers and product giveaways.



The HEA runs an annual summer safe sex campaign, but this will be the

first year it has conducted a significant campaign over Christmas. It

hopes to gather data on attitudes towards sex in the target age range,

particularly on the effects of drugs and alcohol.



The HEA has yet to determine how much of the campaign’s pounds 35,000

budget will go towards PR.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.