Bite MD Ravden leaves to travel

Matthew Ravden, managing director of Bite Communications, is leaving the hi-tech and consumer agency and will travel abroad for several months before returning to PR.

Matthew Ravden, managing director of Bite Communications, is

leaving the hi-tech and consumer agency and will travel abroad for

several months before returning to PR.



Ravden’s fellow director Clive Armitage will replace him as managing

director. Bite, which is owned by Text 100, was founded in 1995 to

specialise in targeting consumers for technology clients. Ravden and

Armitage were its founding directors.



Ravden said: ’It was time to move on. I’m a great believer that there is

not enough change at the top levels of agencies and that change is a

good thing for everyone.’



Prior to forming Bite, Ravden worked as a director at Text 100, which he

joined in 1985. He was made a director in 1989. He said he was likely to

return to Text after his sabbatical, possibly in a managerial capacity

in Australia or the Far East.



Ravden has presided over strong growth at Bite since its formation.

Launched as a five-strong agency, Bite now has 27 staff and a client

list which includes BT, Oracle, Hewlett Packard, Apple and Toshiba.



Armitage said that the agency will focus on building its client base in

Europe and on winning more blue-chip business in the UK. The agency

launched its European Services Division earlier this year and this is

currently earning around pounds 250,000 in fees.



He added that he would develop the marketing and human resource skills

at the agency to ensure growth. ’We’ll move towards developing a strong

management team internally. There are some great skills here and some

first-rate people,’ he said.



Last year Bite’s fee income was pounds 1 million (PR Week Top 150 League

Table).



However, the agency has almost doubled its staff numbers since this

figure was released.



In the longer term Bite is looking to launch in the US, where it

currently has no presence. Text 100 has several wholly-owned offices

across the US and Bite is likely to follow this pattern by establishing

offices from scratch.



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