The pr%f campaign

An update on PR Week’s campaign to persuade clients to allot ten per cent of PR budgets to research and evaluation (R&E)

An update on PR Week’s campaign to persuade clients to allot ten

per cent of PR budgets to research and evaluation (R&E)



- PR Week’s offer to host a cross-industry roundtable on setting

standards for evaluation (Leader, 7 August) received an enthusiastic

response. The IPR taskforce, The Public Relations Standards Forum and

the PRCA have all pledged their support. Letters p9



- Paul Noble course leader of the PR degree at Bournemouth and Anne

Gregory, head of school of business strategy at Leeds Metropolitan

University have offered to contribute to the forum



- Next week’s straw poll will examine use of R&E in the public sector.



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