AAR hires Young in bid to increase PR registration

The Advertising Agency Register (AAR), which acts as a broker between agencies and companies looking for agency services, has hired the first full time manager for its register of PR agencies.

The Advertising Agency Register (AAR), which acts as a broker

between agencies and companies looking for agency services, has hired

the first full time manager for its register of PR agencies.



AAR holds the details of 75 advertising agencies on its register, and

last year played a role in 60 per cent of new business moves in

advertising.



Its clients include Camelot, Guinness, Airtours and the Financial

Times.



It also provides design and direct marketing services, and currently

holds a PR register including 35 agencies.



In an attempt to become more active in the PR market, AAR has hired Alex

Young, currently PR manager at advertising agency BMP/DDB, to head its

PR register. Young worked at BMP/DDB for nine years. Her previous

experience includes a two-year stint as account executive at PR agency

Barbara Attenborough Associates.



The AAR’s PR register includes a cross-section of agencies, such as Hill

and Knowlton, Jackie Cooper PR, Fishburn Hedges and Freud

Communications.



The PR register was launched in the mid-1980s. The AAR holds clients’

hands through the whole agency recruitment process, from identifying the

brief to shortlisting and selecting an agency.



Young will work with one assistant and report to AAR managing director

Martin Jones, with a brief to develop the PR register and offer the same

level of service and quality as the advertising side of the

business.



To reflect the increased emphasis on public relations, from now on the

company will call itself simply by the acronym AAR.



’Over time, the idea is to develop the business into a one-stop shop for

clients looking for a whole range of agency services,’ said Jones.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.