Greenwood Tighe to head CRE campaign

The Commission for Racial Equality (CRE) is embarking on a major PR drive to increase awareness of the problem of racism and has hired Greenwood Tighe Public Relations to work on developing a strategy for implementation across the UK.

The Commission for Racial Equality (CRE) is embarking on a major PR

drive to increase awareness of the problem of racism and has hired

Greenwood Tighe Public Relations to work on developing a strategy for

implementation across the UK.



Public relations work will focus on targeting school children,

employers, employees and the general public in an attempt to make people

take personal responsibility for not tolerating racism. Media relations

will highlight the steps people can take to report cases of racism.



The CRE will launch the campaign in the last two weeks of September to

coincide with an advertising burst from Greenwood Tighe sister agency

Euro RSCG Wnek Gosper. The PR agency will report to Colin Hann, head of

communications and strategy for the CRE and will target both regional

and national press. Its offices in Leeds, Edinburgh and the North West

will work on the account.



Adam Roscoe, managing director of Greenwood Tighe, said: ’Our role is to

maximise the impact of CRE’s spend above-the-line and prompt debate and

understanding of personal responsibility relating to racism.’



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