MEDIA: What the Papers say; Smacking confession hits the right spot

Tony Blair admitted in an interview with Parents magazine that he had smacked his children on occasion. While the other Labour front bench members maintained a united silence on the subject, the confession struck the right chords with both commentators and the public alike.

Tony Blair admitted in an interview with Parents magazine that he had

smacked his children on occasion. While the other Labour front bench

members maintained a united silence on the subject, the confession

struck the right chords with both commentators and the public alike.



Editorial columns came out four to one in favour of Blair with two

neutral abstentions. Feature writers at two to one were less supportive

while letter-writers were evenly split on the merits of the

administration of corporal punishment.



Of interest was the difference in favourability of the readership, which

shows that the lower socio-economic groups were exposed to more pro-

Blair coverage than those higher up the order, where perception was more

neutral. Depending on which groups are regarded as more crucial to the

re-election of Labour, one could envisage a series of announcements

coming from the Blair camp, each designed to bolster his image with

different groups, as a key election strategy.



Evaluation and analysis by Carma International. Cuttings supplied by

Standard Press Analysts. ‘What The Papers Say’ can also be found at:

http//www.carma.com/carma



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.