NEWS: Noiseworks takes Creative Labs campaign Euro-wide

Hi-tech agency Noiseworks has been hired by international multimedia company Creative Labs to spearhead a pan-European PR campaign.

Hi-tech agency Noiseworks has been hired by international multimedia

company Creative Labs to spearhead a pan-European PR campaign.



Noiseworks will co-ordinate Creative Labs Europe’s continent-wide PR

strategy, liaising with seven other agencies across the region.



It will also develop a series of European branding and awareness-raising

programmes for the company, which provides sound, graphics and

communications products for PCs.



The new account, which will have a total budget of pounds 150,000 in the

first year, with around pounds 130,000 being fees, is being headed by

Noiseworks associate director Judith Bell.



The European win follows on from a three-year relationship with the

company’s UK operation, which has included campaigns to boost the brand

among tele-workers and the promotion of a sponsored survey into video-

conferencing trends. The Creative Labs UK business, which is also headed

by Bell, is worth pounds 90,000 in annual fees to the agency.



Bell said the new campaign would target a variety of audiences, ranging

from teenage computer game enthusiasts to home-workers and industry

managers.



She said: ‘Our main aim will be to communicate a strong corporate

branding strategy that will see the company through the next three to

five years of product launches, however diverse they may be.’



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