NEWS: Keene buys Bogard and boosts hi-tech income

Keene Communications has bought Buckinghamshire-based hi-tech agency Bogard Communications for an undisclosed six figure sum - boosting its fee income by pounds 700,000.

Keene Communications has bought Buckinghamshire-based hi-tech agency

Bogard Communications for an undisclosed six figure sum - boosting its

fee income by pounds 700,000.



Under the terms of the agreement, finalised last week, Bogard’s 12

employees will continue to operate from its offices, working for its

existing clients which include 3M, AEG and Unisys.



Bogard’s board, including chairman Dan Bogard who founded the agency in

1975, will be joined by new directors from Keene Communications.



The acquisition will raise Keene’s turnover to pounds 1.8 million and

push its fee income up to pounds 1.3 million.



An additional four or five account manager and director-level staff are

being recruited for Bogard’s Buckinghamshire office and Keene’s London

headquarters, where 25 staff are based.



This is the latest move by Keene, which specialises in healthcare,

consumer, business-to-business and technology, to grow the business.



It strengthened its healthcare division last April with the appointment

of former MC2 director John Stephenson and consultant surgeon Sir Arnold

Elton as principal medical adviser (PR Week, 19 April).



Commenting on the deal Tina Elliot, Keene’s managing director, said: ‘By

combining Keene’s existing hi-tech public relations business with that

of Bogard, our joint revenue in this area puts us firmly within the top

ten specialist UK agencies.’



Keene Communications confirmed that the agency will continue to search

for acquisition opportunities in other areas of the industry.



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