Keene Communications has bought Buckinghamshire-based hi-tech agency
Bogard Communications for an undisclosed six figure sum - boosting its
fee income by pounds 700,000.
Under the terms of the agreement, finalised last week, Bogard’s 12
employees will continue to operate from its offices, working for its
existing clients which include 3M, AEG and Unisys.
Bogard’s board, including chairman Dan Bogard who founded the agency in
1975, will be joined by new directors from Keene Communications.
The acquisition will raise Keene’s turnover to pounds 1.8 million and
push its fee income up to pounds 1.3 million.
An additional four or five account manager and director-level staff are
being recruited for Bogard’s Buckinghamshire office and Keene’s London
headquarters, where 25 staff are based.
This is the latest move by Keene, which specialises in healthcare,
consumer, business-to-business and technology, to grow the business.
It strengthened its healthcare division last April with the appointment
of former MC2 director John Stephenson and consultant surgeon Sir Arnold
Elton as principal medical adviser (PR Week, 19 April).
Commenting on the deal Tina Elliot, Keene’s managing director, said: ‘By
combining Keene’s existing hi-tech public relations business with that
of Bogard, our joint revenue in this area puts us firmly within the top
ten specialist UK agencies.’
Keene Communications confirmed that the agency will continue to search
for acquisition opportunities in other areas of the industry.