NEWS: BT closes corporate communications unit

British Telecom is to dissolve its corporate communications unit - the division responsible for managing public relations for the telecom giant.

British Telecom is to dissolve its corporate communications unit - the

division responsible for managing public relations for the telecom

giant.



Divisional head Richard Czartoryski and corporate communications manager

Alex Royffe are both taking a redundancy package and will leave at the

end of the month.



Czartoryski, who has spent 15 years at British Telecom said the closure

was part of the company’s goal to ‘slim down’ its corporate centre.



The corporate communications division was created as a result of the

company’s 1991 review and is designed to co-ordinate BT’s PR campaigns.



Following the closure, BT’s eight roster agencies, including Band and

Brown, Countrywide Communications and Lynne Franks PR, will report into

either the marketing department or BT’s corporate newsroom.



Karen Jameson, one of the division’s staff of four, will remain

temporarily to oversee the transfer.



Czartoryski told PR Week: ‘There have been a number of reorganisations

over the years and we have now reached a point of stability where the

divisions are mature enough to take direct responsibility for public

relations.’



Czartoryski said he was considering several in-house and consultancy

jobs.



Royffe, who has worked for British Telecom for 14 years, is planning to

set up an entertainment and publicity agency with Band and Brown in

September.



His proposed venture, called The Purple Organisation, will be housed in

Band and Brown’s offices, which will take a stake in the business.



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