NEWS: Good Relations wins WDA from Hill and Knowlton

Lowe Bell Good Relations has won back its PR account with the Welsh Development Agency just 16 months after losing it to Hill and Knowlton.

Lowe Bell Good Relations has won back its PR account with the Welsh

Development Agency just 16 months after losing it to Hill and Knowlton.



LBGR won the account, which covers England, Scotland and Northern

Ireland, following a May pitch. Before losing the account to H& K in

February 1995, it had handled the business for eight years.



H&K had originally been awarded a three-year contract but WDA opted for

an early review, after a marketing shake-up - which included the hiving

off of overseas PR to local agencies and the moving of Welsh media

relations in-house.



The changes saw Hill & Knowlton’s annual fee cut from pounds 350,000,

to below pounds 200,000. The agency did, however, pick up WDA work in

North America and France.



Antony Snow, Hill and Knowlton chairman, pronounced himself ‘mystified’

by the WDA’s decision.



He told PR Week: ‘In the last year our programme has been extremely

successful. Independent analysis shows there has been a complete

turnaround in the content and level of the WDA’s press coverage way in

excess of the targets set by the agency.’



A WDA spokesman would not confirm the appointment, saying that an

announcement would be made soon.



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