Diary: Mum’s the word in the trendiest PR circles

The phenomenon first hit the US: Clint Eastwood took his to the Oscars, Sylvester Stallone goes partying with his and Naomi Campbell takes hers to swish New York nightclubs. Now it’s sweeping UK PR: the mum as style accessory.

The phenomenon first hit the US: Clint Eastwood took his to the

Oscars, Sylvester Stallone goes partying with his and Naomi Campbell

takes hers to swish New York nightclubs. Now it’s sweeping UK PR: the

mum as style accessory.



The most recent sighting came last week at the Royal Academy launch

party of Alison Canning’s new agency First and 42nd, where both Canning

and Jane Atkin, her research and planning director, were sporting fine

mothers.



The trend has been growing for some time, of course. Last year APCO UK

director Nick de Luca brought mother de Luca to the lobbying agency’s

Westminster summer party and as long as two years ago Neil Reading, of

Neil Reading Publicity, kept mum at his birthday bash at the Ivy.



Alison Canning sees no reason why mothers shouldn’t become the new PR

must-have.



’Mine had a lovely time at the party,’ she says. ’Her only gripe was

that there was nowhere to smoke.’



However, Canning concedes the odd misunderstanding might occur. ’I think

she’s a little confused as to what I actually do. She’s a doctor and she

always thinks of ’per rectum’ when she hears PR.’



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