Diary: Loat offers #1,000 reward in search for the perfect PR executive

Tip-offs, back-handers, begging letters - the cut-throat scramble for bright young PR things took a further desperate turn this week when Propeller Marketing Communications offered a #1,000 reward for a lead on a new account manager.

Tip-offs, back-handers, begging letters - the cut-throat scramble

for bright young PR things took a further desperate turn this week when

Propeller Marketing Communications offered a #1,000 reward for a lead on

a new account manager.



In a fax to 60 media contacts, managing director Martin Loat offers ’the

easiest #1,000 you ever made’ to the tipster who nominates the ideal

recruit.



Not that any old Johnnie will do mind: Loat desires ’an all-singing,

all-dancing modern media wunderkind’. Furthermore he or she must be ’a

smart character with clean shoes, a dirty laugh and great ideas’.



Loat, whose media PR agency has recently lost account director Kathryn

Porter to Saatchi and Saatchi Advertising and whose account manager Mark

Terry is about to jump ship for Scope Ketchum Communications, tells me

that - even with a #1,000 pay-out - a successful result will still save

a couple of grand in recruitment agency fees.



However, Loat stresses economics are not the only spur. He says the

singular character he seeks is unlikely to be festering on an agency’s

books and that the unconventional recruitment strategy will show

would-be applicants that Propeller is above the norm.



But, existing staff will have to prove their own initiative if they are

contemplating going for the dosh. ’If they think of anyone good, they’d

have to ring up a journalist they know, get them to contact me and then

split the money, 50-50 with them,’ schemes Loat.



Suggestions then, in a sealed envelope, to the Diary, PR Week.



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