PR EUROPE: MILAN: Novartis turns to Bellodi for trade PR

Pharmaceutical giant Novartis has hired Chiappe Bellodi to handle trade press relations and internal communications for its self-medication division Ciba Zyma. Formally part of Ciba-Geigy - which merged with Sandoz to form Novartis last year - Ciba Zyma produces cough and cold medicines including Fenistil, Zymafluor and Eurax. Chiappe Bellodi president and managing director Guido Bellodi said the agency would primarily target pharmacists.

Pharmaceutical giant Novartis has hired Chiappe Bellodi to handle

trade press relations and internal communications for its

self-medication division Ciba Zyma. Formally part of Ciba-Geigy - which

merged with Sandoz to form Novartis last year - Ciba Zyma produces cough

and cold medicines including Fenistil, Zymafluor and Eurax. Chiappe

Bellodi president and managing director Guido Bellodi said the agency

would primarily target pharmacists.



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