Carta Communications, one of Sweden’s biggest public relations
agencies, has acquired Finnish firm Promotiva. The two companies already
have a long-standing relationship through their affiliation with Manning
Selvage and Lee. Promotiva’s 20 staff will continue to work separately
under managing director Leena Ilmola. Carta’s international manager Kurt
Gustafsson said the acquisition would complement the company’s
operations in Scandanavia, which includes PR, corporate finance and
management consultancy businesses in Sweden, Norway and Finland.