Beta maximises its Euro profile

Euro PR, the network of consultancies, has been hired by mainframe software provider Beta Systems Software to raise its overall profile across Europe.

Euro PR, the network of consultancies, has been hired by mainframe

software provider Beta Systems Software to raise its overall profile

across Europe.



The network’s German member GIW, will lead the account, which is worth

around #50,000 in fees. Beta Systems has worked with GIW in Germany for

the past two years but now plans to target markets in the UK, France,

Italy, Scandinavia and the Benelux countries.



Tanya Bunney, associate director at EMC, Euro PR’s UK consultancy said:

’We will be targeting the UK particularly, because of the extent of the

mainframe industry. The focus will be on IT directors, data processing

managers and large companies like supermarkets and banks.’



Euro PR will also focus on industry analysts and on developing relations

with the hi-tech and management media. In addition, it will support Beta

Systems’ presence at the CeBit IT and communications exhibition in

Hanover in March.



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