Barabino steers Italian motorway privatisation

Barabino and Partners has won the estimated #300,000 fee account to promote the privatisation of Italy’s state run motorway system.

Barabino and Partners has won the estimated #300,000 fee account to

promote the privatisation of Italy’s state run motorway system.



Appointed last week, Barabino and Partners beat off competition from

Burson-Marsteller, Hill and Knowlton and Dewe Rogerson to handle

communications for the planned sell-off of Autostrade in June.



The company, which is likely to be capitalised at around #1.5 billion,

manages 53 per cent of Italy’s motorway network, including the famous

Milan-Naples Autostrada del Sole. The remainder is controlled by private

enterprises such as Fiat.



Barabino and Partners has been hired as a ’global communications

consultant’ with a dual brief: to recruit an advertising agency to work

on the domestic offering and to manage local and international public

relations. Working closely with Autostrade’s financial advisers IMI and

Schroders, Barabino will handle media relations and roadshows and assist

with investor relations projects.



Barabino and Partners does not run an international network, although

managing director Frederico Steiner said the agency would be free to

work with its partners in the Entente group or with other local country

agencies.



He did not rule out the possibility of working with pitch rival Dewe

Rogerson.



The two firms previously co-operated on the privatisation of

telecommunications firm STET.



’It’s still too early to say because we do not know which kind of

programme Autostrade will carry abroad,’ said Steiner. ’Once we know we

will decide.’



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