BGB flags up diversity of cruising for the PSA

Travel PR specialist BGB and Associates has been appointed by the Passenger Shipping Association to launch a generic cruising campaign.

Travel PR specialist BGB and Associates has been appointed by the

Passenger Shipping Association to launch a generic cruising

campaign.



BGB will take over the account when the PSA’s three-year contract with

Barclay Stratton PR ends in May. Barclay Stratton was among the five

agencies short-listed for the account.



The Passenger Shipping Association, whose 31 members include Cunard and

P&O, acts on behalf of the cruise industry.



BGB director Debbie Hindle said: ’The campaign is to promote the

advantages of cruising and overcome misconceptions about it.



’We will be targeting media across the board. Cruises are so diverse, we

have to reflect the different types available.’



The campaign is expected to last at least 12 months, and is worth

#70,000 in budget and fees.



BGB’s other clients include Lunn Poly, Inter-Continental Hotels and

Resorts and the Australian Tourist Commission.



- BGB Managing director Bronwyn Gold Blyth has been appointed to a new

international tourism committee, set up by the World Tourism

Organisation, an agency of the United Nations. The committee will advise

on topics for the WTO to investigate, which will lead to policy

recommendations for governments.



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