Hush Puppies gets them while they’re young

Hush Puppies is hoping to hook a younger consumer with a campaign promoting its children’s range.

Hush Puppies is hoping to hook a younger consumer with a campaign

promoting its children’s range.



The shoe brand’s parent company Wolverine has hired Welbeck Golin/Harris

to run the 12 month programme.



The parents of infants and toddlers and children of play school-age will

be targeted via women’s magazines and a wider regional press drive.



Welbeck is hoping to highlight the fit of Hush Puppies by publicising

the company’s own ’3-D’ shoe fitting system. The campaign will also be

’high on style’ in a bid to prevent children switching off the shoes in

later life.



The appointment is part of Hush Puppies’ ongoing drive to shed its

middle-aged image by wooing a younger audience. Welbeck’s campaign will

run alongside Camron PR’s work for Hush Puppies’ adult range including

the Classics line.



For the past two years the agency has promoted the street credibility of

Classics, which have been worn by Liam Neeson to the Spice Girls.



The shoe - a copy of the original Hush Puppies - is stocked by the

designer Paul Smith.



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