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Wella has awarded Elizabeth Hindmarsh Public Relations an extra #250,000 to support the sponsorship deal between cult Channel 4 programme Friends and haircare range Experience. Credits before during and after the programme will feature three girls (above) preparing to watch Friends. Stills taken from the credits will be used in-store at point of sale and in an advertorial campaign. A major sales promotion is planned for later this year

Wella has awarded Elizabeth Hindmarsh Public Relations an extra

#250,000 to support the sponsorship deal between cult Channel 4

programme Friends and haircare range Experience. Credits before during

and after the programme will feature three girls (above) preparing to

watch Friends. Stills taken from the credits will be used in-store at

point of sale and in an advertorial campaign. A major sales promotion is

planned for later this year



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