Quadrant wins back Cardiff Bay contract

Despite a lengthy pitch process, the Cardiff Bay Development Corporation has decided to hand one of Wales’ largest PR accounts back to Cardiff-based agency Quadrant PR.

Despite a lengthy pitch process, the Cardiff Bay Development

Corporation has decided to hand one of Wales’ largest PR accounts back

to Cardiff-based agency Quadrant PR.



At the end of last year incumbent Quadrant, along with 25 other

agencies, offered credentials for the business, which is worth #150,000

in annual fees.



This was narrowed down to a shortlist of five who pitched in February

and the corporation finally appointed Quadrant on 10 March.



From April, Quadrant begins a two-year contract to provide media

relations, event management and crisis management support. It will take

CBDC up to the end of the millennium.



’As well as raising the profile of the corporation we will be bringing

PR into the business plan, making it work commercially in bringing in

private finance,’ said CBDC public affairs manager Frank Leavers.



Quadrant has held the account for a total of seven years, although it

has shared the work with Citigate and Edelman in the past. The agency’s

current three-year contract terminates at the end of March.



’We allowed for the incumbent’s better knowledge of our products and

gave them a harder going over than anyone,’ said Leavers.



Set up by the Government in 1987, Cardiff Bay Development Corporation

manages regeneration initiatives over a 2,700 acre area.



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