Lotus Development Corporation, the US software company, is
reviewing its PR in an effort to boost its presence in the Internet
The company - a subsidiary of IBM - has retained Noiseworks for the last
seven years on a corporate and product PR brief but is testing the
waters by requesting credentials from six other firms.
Harvard PR and Buffalo Communications are among those invited for
informal discussions over the next two weeks. Formal pitches from a
shortlist of three are due before Easter and a final appointment is
expected by May.
Sources indicate that Lotus has also increased its PR budget and that
fees for the successful agency could top #100,000.
Lotus, which was acquired by IBM for #2 billion in 1995, maintains a
small PR department in the UK headed by PR manager Jenny Cowell. But as
Cowell is on maternity leave, the initial trawl of agencies is being
handled by Michael Chapman-Pincher, chairman of the Lotus Notes user