NEWS: PR EUROPE

ATHENS: Novartis hires Publicom H&K

ATHENS: Novartis hires Publicom H&K



Swiss pharmaceutical company Novartis has hired Publicom/Hill and

Knowlton to manage a communications programme in Greece. The agency will

start off by handling internal communications for the firm’s 400

employees and move on to corporate PR next year. H&K previously worked

for Sandoz, which merged with Ciba-Geigy to form Novartis earlier this

year. ‘I see the pharmaceutical sector as a growing area for us,’ said

managing director Jim Donaldson.



STUTTGART: Ferck to open Hamburg branch



Ferck Euro PR, which last week bought a 52 per cent stake in Dutch

affiliate Forman Grayling, is to open a new branch in Hamburg. Managing

director Sabine Heuckmann said that the new office would probably open

in March or April. It is hoped that the new office will also capitalise

on the presence of small and medium sized technology companies based in

the city.



LONDON: Atkinson quits Cisco Systems



Sarah Atkinson, European PR manager for computer network firm Cisco

Systems, has quit the company. Atkinson, who devised and co-ordinated PR

for Cisco’s Europe, Africa and Middle East region, left last week after

18 months in the job. Fellow European PR manager Sandra van Vreedendaal

has taken over her responsibilities. Last week Cisco appointed Jenni

Kommunikation in Switzerland and Outsource in Belgium to manage PR

programmes.



BRUSSELS: Generali Belgium gets Attitudes



Attitudes Public Relations is tipped to win the PR account from

insurance firm Generali Belgium. The agency pitched for the business

last month against Communication Partners (PR Week 1 November). Last

year Generali Belgium posted a 17 per cent increase in profits to BFr200

million (pounds 3.8 million).



PARIS: ISIS has a World Cup win



ISIS Medias d’Entreprises, the publications wing of Moreau Lascombe GCI,

has been hired to produce the official magazine for Stade de France, the

consortium behind the construction of France’s World Cup stadium in

Paris. Called Clameur, the first edition will be published this week

followed by four more issues leading up to the World Cup in 1998.



DUBLIN: Crane quits McGovern Grayling



McGovern Grayling director Patrick Crane has quit to join Fleishman

Hillard Saunders. Crane stayed with the company following its merger

with McGovern PR and Marketing in March. The only account to leave

McGovern Grayling is wholesale and retail franchiser Musgraves, which

has been with Crane for 25 years. Managing director Mary McGovern said

that the parting was entirely amicable.



edited by John-Pierre Joyce



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