NEWS: Companycare hired to spruce up Kodak D&AI image

Kodak Digital and Applied Imaging has named Companycare PR as its UK and pan-European agency in the first step towards an overhaul of its international PR (PR Week, 1 November).

Kodak Digital and Applied Imaging has named Companycare PR as its UK and

pan-European agency in the first step towards an overhaul of its

international PR (PR Week, 1 November).



Starting in January, the agency will assume responsibility for corporate

and product PR in the UK and a co-ordinating role in eastern Europe, the

Middle East and Africa. Companycare previously managed agencies in

Europe only and takes over from Fox Parrack Fox whose contract ends

later this month. Fox and Ketchum also pitched for the business.



Commenting on the appointment, Joanna Goodwin, PR manager for Europe,

Middle East and Africa, said: ‘Competition is extremely tough and we

have to have a really switched on agency’.



Kodak D&AI has also hired Team PRb as its PR consultancy in Germany and

Mathieu Thomas/Herald Communications in France. The division will turn

its attention next year to the Netherlands, Scandinavia, Italy and

Spain.



Kodak D&AI manufactures digital imaging solutions such as scanners,

digital cameras and CD media for small offices and home users.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.

Former White House press secretary Dee Dee Myers to join Warner Bros

Former White House press secretary Dee Dee Myers to join Warner Bros

Warner Bros has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.